Privacy Policy

1. About This Policy

This Privacy Policy applies to Anoaraethnic ("we", "us", or "our"), operated by Anoaraethnic, Plot No. 12, Fashion Street, Koregaon Park, Pune, Maharashtra 411001. It describes how we collect, use, disclose, and safeguard information when you visit our website anoaraethnic.com or make a purchase.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect the following types of information:

Personal Information (provided by you):

• Name, email address, phone number

• Delivery address and billing information

• Payment details (processed securely via PayU — we do not store card numbers)

• Account login credentials (encrypted)

• Communication preferences and wishlist items

Automatically Collected Information:

• Browser type, device type, operating system

• IP address and approximate location (city/region)

• Pages visited, time spent, and navigation path on our site

• Referring URL and search terms that led you to our site

3. How We Use Your Information

We use the information collected to:

• Process and fulfil your orders, and send order confirmations and updates

• Manage your account and provide customer support

• Send marketing emails and SMS (only with your consent)

• Personalise your shopping experience with relevant product recommendations

• Analyse website traffic to improve our site performance and design

• Prevent fraud, unauthorised transactions, and other illegal activities

• Comply with legal obligations

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

• Essential cookies: Required for the website to function (login session, cart)

• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)

• Marketing cookies: Used to deliver relevant advertisements on third-party platforms

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

5. Sharing Your Information

We do not sell or rent your personal data. We may share information with:

• Delivery partners (Delhivery, Shiprocket, etc.) — to fulfil your order

• Payment processors (PayU) — to process payments securely

• Email/SMS providers — to send transactional and marketing communications

• Analytics services (Google Analytics) — in anonymised, aggregated form

• Legal authorities — if required by law or to protect our rights

6. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted on our website

• Secure, access-controlled servers

• Password hashing for stored account credentials

• Regular security audits and vulnerability assessments

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are kept for a minimum of 5 years as required by Indian tax regulations. You may request deletion of your account data at any time (subject to legal retention obligations).

8. Your Rights

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (right to be forgotten)

• Withdraw consent for marketing communications at any time

• Opt out of personalised advertising

To exercise any of these rights, email us at hello@anoaraethnic.com.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms). We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

For privacy-related queries or to exercise your rights:

• Email: hello@anoaraethnic.com

• Phone: +91 97265 99955

• Address: Plot No. 12, Fashion Street, Koregaon Park, Pune, Maharashtra 411001